Michael Brennan

Alex Fotos Company

 alex fotos company


Alex Serbetzian is a sports photographer, working primarily in the MLS. Because of his heavy focus on soccer, he tasked me with creating a sports photographer’s crest.

Alex had expressed a huge desire for using a fox in his personal crest and future brand persona. So I drew a fox that felt sleek, quick, and modern. I also knew that 3 was a significant number for Alex, which fueled my decision for the 3 diagonal stripes and 3 solid rings. Overall, I challenged myself with creating a logo that would feel familiar to soccer fans and players, while still being unique.