The refrain for Secretly Canadian's 25th anniversary campaign, "Every light on this side of the town," nods to one of the label's most iconic lyrics and most definitive creative relationships:

The whole place is dark
Every light on this side of the town
Suddenly it all went down
Now we'll all be brothers of the fossil fire of the sun
Now we will all be sisters of the fossil blood of the moon

Jason Molina's lyrics, essential threads in the Secretly Canadian origin story, are fittingly woven into the heels of these sneakers. The sun and moon—both pulled from the very same song—are illustrated and repeated as a pattern on the canvas side-panels. A full read of the lyrics from "Farewell Transmission," culminates with "long dark blues", and provide added context to the shoe's color scheme.

And lastly, but most importantly:

These shoes are part of our mission to further grow and support Secretly’s surrounding community: all proceeds from the sale of these shoes will go to New Hope for Families, whose mission is to house every person and family in Monroe County in Bloomington, IN.