Denny Zager founded his guitar company in 1969, on the heels of his #1 single “In the Year 2525” by Zager & Evans. In his older years, Denny started customizing his guitar to be kinder on his aging hands. It eventually caught on with the musicians around him, appealing to seasoned professionals and beginners alike. Since then, they’ve been building custom guitars that are easier to play than a standard acoustic, without sacrificing any of the sound quality.

I was hired to rebrand the company and help overhaul their social media + advertising.

I also served as Head of Design & Branding, so I got to oversee some of the new branding implementation during my time there.