Not97
Creative Direction + Design: Michael Brennan
NOT97 is a home for discovering new music from talented, under-the-radar artists around the world.
It began with a podcast and grew to encompass multiple video series, artist showcases, web projects, zines, merch, and more. I’ve been the creative director and designer since inception. We highlight a music landscape that is constantly changing, so our brand is amorphous by design. It’s been my job to make sure that our visuals are unique and undeniably “Not97,” while still being flexible enough to have fun when the mood strikes.
Logo
podcast Episode graphics
studio sessions
Dynamic live sessions from our studio with some of the most creative new artists out there.
playlist covers
interviews
While the podcast was founded on sharing new music, it soon became just as much about conversations with artists and industry icons. We record all our episodes and have been known to do entire seasons of live-streamed content.
misc flyers
live from the flowershop
Live From The Flower Shop is NOT97’s live session series in partnership with Bed Stuy’s cultural outpost Cafe Erzulie. On every episode we welcome a budding artist to join us for an intimate live session featured two songs performed from Cafe Erzulie.
episode art
Every episode of the podcast features art from a different creative with a blank slate brief. As the creative director, I’ve pinch hit on my fair share. These are just a few.
